We would like to remind you of the importance of complying with the Envato Trademark Usage Guidelines. We’ve highlighted a couple of the key features of our guidelines, with some examples below.
What is a Trademark?
A trademark is not just a logo. A trademark can be a distinctive word, phrase, letter, number, sound, smell, shape, logo, picture, aspect of packaging (or a combination of these), which is used by someone to identify that it’s goods or services originate from a particular source or to distinguish their goods or services from someone else. Registered trademarks usually have the symbol ® or TM immediately after the mark.
How is a Trademark Infringed?
A trademark owner, such as The Fédération Internationale de Football Association (FIFA) or Nestle for example, may have the right to stop others from using their trademarks, or any deceptively similar trademark, on or in connection with goods or services that are identical or closely related to the goods or services of the trademark owner.
It is important to understand the different situations and circumstances in which a registered and unregistered trademark is protected as the unauthorized use of trademarks, logos and real-world products in your items constitutes as trademark infringement and can result in legal consequences for authors. Please see our Copyright, Product and Trademark Usage Help Guide for further guidance on use of trademarks and related assets in your items.
You can also review our help center article on Trademarks and how this applies for your items here and the Trademark Usage Guidelines we have set out to help you, as authors and businesses - better understand what you can and cannot use in your items when it comes to trademarks, logos and real-world products.
What Should Authors Do?
Authors are responsible to ensure that their items do not use trademarks in an infringing manner or in contravention of our policies. Please take this opportunity to review your portfolio for compliance now.
Please note: If you have any questions, please reach out to our Support Team here or visit our Author Help Center for more information. As always, please remember our community guidelines as you post.