Envato Elements: Price Update

  1. What will you do about users who download all available content and cancel their subscription after one month? It’s demoralizing to see earnings as low as 0,05 cent for some of my items. I don’t see how an updated “terms and conditions policy” would change this behavior.

  2. I also see a decrease in earnings since December, although I had high expectations for that month. Can you share some insights and analytics about December?


i want to ask, when we can enter the elements as a contributor ??

1 Like

As far as I know the contributor’s are invited by handpicked from entire marketplaces.

1 Like

where is the dislike button? I do agree that $29 is much more attractive to buyers, but you’re still taking 50% and asking us to share the rest with everyone else. I know you’re not really asking for our opinion, but allowing people to download every single item available was, in my opinion, the very first mistake. As is, there is no room for improvements. Or maybe there is, maybe support should become mandatory, or maybe the first month could be free, like Netflix.


Okay, so $29 forever, right? Even if I make a dozen more templates or a hundred more, I still have to scratch my share from the $14.5 :slight_smile:

I understand the problem. It could be a drop in the new subscriptions or more people started to cancel their subscriptions when you tried to increase the price from $19 to $29. Because in November there are 12K subscribers (just after 3 months) and right now after 6 months its just 20K.

Well, keeping the price low attracts more and keeps more subscribers active, Great.

But what do you think makes a contributor want to upload more items to Elements?

I hope you’ll find a way.


^ Well, is there also a lot to be excited about with ThemeForest too or we are working for nothing here? The most depressing thing here is…: Full Throttle “Anti-ThemeForestAuthorEarnings” developments.

Those developments are “MAYBE” (and only for a while) good for Envato (+ I don’t really think so for the long term) ; but with each of these developments, ThemeForest earnings see a huge drop for authors.

First, you have eliminated a very beneficial “visibility” and “balance” factor from the marketplace homepages (see on the thread below)

Then, it seems now we have a “forever” ElementsBanner on top of the marketplaces.

Do you really expect us to make sales while you advertise thousands of items for just $29, and keeping it more than a month on top of the marketplaces?

We are trying to sell, friends. We are promoting our items like crazy.
And guess what, once a member finally lands on our item’s page after all that marketing effort, they see a huge shiny Elements banner. The banner is everywhere. It’s at the footer. It’s on top of the page. It’s on our item pages.

What that banner is doing on my item’s page?

Now please tell me. You think this makes sense?


Will also appreciate if you give us our share of affiliate earning for paid traffic to our item pages on ThemeForest that you steal away with the excessive element banners.


You simply failed!
Your top 5 WP theme authors received almost the same number of sales last month! Not a whole market but just 5 authors from one category from one of your markets (No mater than it’s the most active category) Plus, the WP themes prices are double compared to elements subscription.

So much work, so much broken author hearts (discouraged, angry, lost trust of you) and after 6 months only 20K subscribers…
Did you forgot that the authors made Envato as we see it today.

Here are some advises for you! I know that you’ll not listen but I should write them :wink:
btw. sorry for my bad English

  1. Invest in your authors, make their life easier by investing in your system so the author spend their time and energy for creating more innovative and creative items.
  2. Discontinue the Element, as soon as possible.
  3. Spend the same energy an resources you spent for Element to authors and system improvements.
  4. Discontinue the author priced model, it simply makes authors to try to be marketers. The marketing of the items in the system is your job.
  5. Introduce a subscription based pricing. The buyer should be able to use the purchased item lifetime BUT can download the updates and receive support for one year. Renewal should be required to receive future updates or support.
  6. Build in house support system. The current commenting system is not working! Keep the commenting but for presale questions and build a forum alike system where authors can create faqs, pinned threads, mark support queries as resolved etc.

Maybe you to tried follow the subscription based trends in the tech industry (mostly software niches) but imo it can’t be applied as you tried with Elements, but can be successfully done as noted in the #4 above.


It’s kind of like permanently advertising the competition on your site. Btw, there’s now a large Elements banner at the bottom of every Envato market page as well. Are they unable to promote elements effectively elsewhere?


I’m being so disappointed and upset. Another market which has nothing to do with Envato is working 10 times better for me. They do not talk about commission to they authors but revenues. They know that to get high quality creatives you need to make them interested not with 36% with a non exclusive unfair agreement but with no such agreement and 70%. It seems that Envato completely forgot why they became successful. That’s a shame. Envato seems to completely ignore its authors to focus only on profit. Well, it can only last for a time. Word to the wise…

1 Like

To further support subscriber growth we’re going to continue to create compelling reasons to subscribe. One way we’re looking at doing this is by introducing a variety of new plan types for both lower and higher end customers. For example, we’re thinking about higher priced team accounts for small agencies and non-commercial licensing accounts for students and non-profits. Keep an eye on the forums for more info on this in the months to come!

@jamesgiroux can you promise us that $29 will be the lowest price ever or should we expect more price reduction?

thanks for clear insights, but still not clear how to be a part of Element (for wp theme & plugins)

WordPress Themes thing is just not going to work with Elements. It is impossible. It will fail miserably. WordPress themes without support is simply not going to work.

1 Like

I heard that if they wanted support, then they would have to buy that from the authors at the normal price.

Although, to be fair… they did become successful “with 36% with a non exclusive unfair agreement”. In fact, they became successful paying 25% initially, and have increased the commission a few times. Sure, I’d prefer more than 36%… there are successful sites that pay 50% for non-exclusive content… but I’m just pointing out that it’s not like they got successful and then dropped the commission rate.

^ It’s a catastrophic marketing mistake, and it’s also a murder to use the word “marketing” in this sentence. It simply gives an idea about how THEY lack when it comes to marketing ; to promote “Elements” (which is destined to diminish soon or later) on its competitor, ThemeForest, meanwhile cutting the sales critically on ThemeForest. Really, friends, is this the best idea you can come up with?

To those who are responsible for that banner…:
“Apocalypse Survival” is possible ONLY with taking the right path with ThemeForest. Elements will not help you and can’t help you on this, and it’s only a momentary solution(!). You’re undervaluing authors’ hardwork, meanwhile advertising the terrible “hey, as you see web design / graphic design is such easy(!), we are giving them for almost free” idea on the four corners of the web with Google.

You’re on the wrong path, you have chosen the “easy” but ineffective path.
Elements will not save you, but ThemeForest can.

You know what? I recently heard about the story of a fellow author from one of the marketplaces. This author is happy to be approved finally, after a YEAR of rejections. In other words, this author worked like crazy for 365 days to be approved. For what? To see that you are giving thousands of items similar to their work for only $29? And not only that, also advertising it on its competitor marketplace?

“Time is the judge of all things”.
We’ll see.


So you were running a misleading campaign? Advertising so people would hurry up and subscribe, a bit illegal ain’t it? And also authors were looking at that pricings. You guys are so mature for someone to report you to some government agency that regulates this kind of doings.

You cannot keep telling buyers and author one thing and then doing another, people do plan around your decisions and predictions.

Yet another bad move and you want us to look at Envato like a nonevil corporation.
And I can bet you will spam the entire marketplace yet again with adds won’t you?



You got it all wrong man. Elements is cheaper because Envato Authors pay more expensive fees. :laughing:

That’s correct. Whatever plan you’re on will be the plan you stay with as long as you don’t cancel.

At this time there are no plans to change the earnings split.