Envato Cyber Week Sale 2021 - Campaign FAQ

General information

What is the Cyber Week Sale Campaign?

Cyber Week is the biggest sale event on the calendar! It includes the busiest shopping days of the year, Black Friday and Cyber Monday.

Envato’s marketing team are putting together a Cyber Week Sale campaign that will feature ** discounted items from ThemeForest, CodeCanyon, GraphicRiver, VideoHive and AudioJungle.

Note: This campaign has been designed so that the majority of items promoted will be at 50% off, with additional items included at 30% to 60% off; giving you the opportunity to nominate at any discount in this range.

Selected items will be promoted on a dedicated page within each participating marketplace, enabling customers to browse sale items using the full range of Envato Market filters. Our campaign will be promoted through Envato’s marketing channels, including on-site promotion, email and affiliates.

Our Cyber Week campaign will be live between Tuesday 23 November 5am (UTC) and Wednesday 1st December 12:59pm (UTC) 2021.

What is the difference between Cyber Monday Sale items and Black Friday items?

Selected items will be added to our dedicated page in two batches:

  • Cyber Monday Items will be displayed on the dedicated page throughout the full campaign period (Nov 23 - Dec 1).

  • Black Friday Items will be added to the campaign page on Friday 26th November, 5am (UTC) and stay there on sale for the remaining campaign period.

Envato staff will choose whether nominated items will be selected as Cyber Monday Items or Black Friday Items.

Detailed timeline of events

  • Thursday 14 October: We launch the nomination process (you’re reading it right now!)
  • Sunday 24 October: Item nominations close. Remember to set your item price before this date (so if you’re experimenting with price at all, make sure it’s set to your normal price by this date).
  • Wednesday 3 - Monday 8 November: During these dates we will inform the authors of selected items that have been scheduled into our campaign and provide more details via email about the campaign process.
  • Tuesday 23 November: Promotional prices are automatically applied to selected Cyber Monday items at 3am UTC. The campaign page is live from 5am UTC and campaign marketing begins.
  • Friday 26 November: Promotional prices are automatically applied to selected Black Friday items at 3am UTC and they are added to the campaign page at 5am UTC
  • Wednesday 1 December: Promotional campaign ends at 12:59pm UTC and item prices will be returned to their original price automatically.

To convert the campaign start and end UTC times to your timezone, click here

Nominating items

Are there minimum sales requirements for items in this campaign?

This campaign does not require minimum sales or ratings for item nominations. However, both will factor into our decision on what to include in the campaign.

How do I nominate a Discounted File for this campaign?

Follow the instructions for your marketplace here:

Will there be a landing page used during this campaign?

There will be a campaign homepage on envato.com that links to dedicated campaign filters on each participating marketplace (ThemeForest, CodeCanyon, VideoHive, GraphicRiver & AudioJungle), which will display campaign items for the item type of that marketplace. This method allows customers to browse the sale items using the full range of Envato Market item filters.

Item selection

How many items will be selected for this campaign?

The number of items selected for this campaign will be determined by the quantity and quality of the nominations. We encourage you to nominate the best of your portfolio!

How and when will I be told if my item(s) are chosen to be on the landing page?

We will contact all authors whose items are selected for promotion via email between 3rd - 8th November. Please note that we will only contact authors whose items have been selected for promotion on our campaign page.

What if I want to withdraw my nomination?

If you’ve changed your mind and would like to withdraw your nomination before the campaign selection date (3rd November), please contact us via communitymarketing@envato.com and we will remove your item from the selection process.

If your item has already been chosen and scheduled into the campaign, you may opt-out of the campaign before it begins by using the Manage Discount tool. Make sure you’re certain before doing this though, because if you select to opt-out, we are unable to return your item into this campaign.

Will you add more items during the sale?

On occasion we may need to add additional items during the campaign. If so, we’ll select these from the main campaign nomination list, and contact the authors via their Envato Market email address. We’ll aim to provide at least 24 hours notice to these authors.

How are items selected?

All items nominated must meet the criteria selection on the nomination threads. Items for the promotional page will then be chosen by the Envato Marketing team.

Who is responsible for changing the price of items?

All item prices will be automatically changed at the specified times of each batch. Promotional prices are applied to selected Cyber Monday items on 23rd November, 3am (UTC) and to selected Black Friday items on 26th November 3am (UTC).

After the promotion ends, your item will automatically return to its original price on 1st December, 12:59pm (UTC) You may want to leave the original price in place, schedule your own discount via the Manage Discount tool or set a different price altogether. As with all pricing decisions under our Author-Driven Pricing policy, that’s entirely up to you.

What happens after I nominate my item(s)?

  • If your item(s) are selected, we will contact you via the email address registered for your Envato Market account.

  • We will provide confirmation that your item is scheduled into our campaign, which batch of items it will be in and additional information about the campaign process.

  • We will provide a marketing image to use on your item page for the duration of the campaign.

  • The discount will be applied to campaign items and they are added to the campaign page as per timeline above.

Why are campaign items discounted before the landing page and marketing goes live?

There are a number of pre-campaign checks and testing that needs to be completed before we can put our campaign landing page and marketing live. The time between discounting items and beginning our marketing ensures we can complete our pre-launch procedure and schedule marketing for the optimal delivery time in each region.

Will this campaign count towards the 60 days that this item can be discounted per year?

No, having an item accepted into an Envato campaign is not counted towards the 60 days an item can be discounted per year. See our author Discount & Promotional Pricing Guidelines for more information.

Can I update my extended license type of an item in the campaign?

The campaign discount only applies to the standard licence type. Once an item has been scheduled into the campaign (on 3rd November), the extended licence original price is unable to be updated until the discount ends on 1st December, 12:59pm (UTC).

Any other questions?

If you’ve got any related questions, just reply to this forum topic :slight_smile: Everything you post here will be read by our team. Anything pertinent and/or important will be added to the FAQs, and we’ll post updates when new questions and answers have been added.

1 Like

Hello. Can a music package be nominated? Or just the tracks separately?Thanks

Hi @TimMurov! There are no restrictions on nominating any item type - Music Packs are welcome :slight_smile:

1 Like

Can I nominate more then one Codecanyon item ?

Hi @infotechgravity. You can nominate multiple items for the sale. However, our team will generally try to feature items from a range of different authors in each category - so I don’t recommend nominating lots of items from exactly the same subcategory, as we’re unlikely to select large numbers from the same author.