I’ve been an active and frequent Envato customer for a few years now. I am also a web designer and WordPress developer, But my main professional sector is Email Marketing. I am working with big European brands designing and developing consumer Email campaigns.
Since I also do a little Email Marketing for Musicians in my spare time, I’m always on the lookout for interesting new Email templates that I can adopt for some of their campaigns. But I am continuously shocked and hugely disappointed by the vanity and misleading presentation of almost ALL of the email template designers/developers here at Envato.
There seems to be a lack of understanding of what distinguishes html for email from browser based design and build. And in order to make a sale, almost all of the templates here - presented exclusively in browser view - will end up being incompatible with a large number of receiving email clients, making the templates in use look untidy at best, broken at worst.
I am surprised that Envato does not force email designers/developers to disclose their Litmus or Email On Acid rendering reports to show what their built designs will look like in all the different email clients.
- non-websafe fonts only work on newer Apple devices - no Windows machine will show the fancy typefaces
- background images are not supported by Outlook - a very popular email client
- anything above 650px width will still result in horizontal scroll bars in some desktop clients
Almost all of the templates are vanity projects that look hot in the browser with just about the perfect amount of blind text, columns always the exact same height showing the perfect scenario. But as soon as a customer edits those templates with their own content, the beautiful expression breaks apart. The next shock will be when Litmus testing the templates and realising that the background images don’t line up of disappear for some people, the text reverts to Arial or Tahoma, breaking headlines etc.
Due to those false standards, all of the submitted (and accepted) templates have started to look almost identical. The generous header images with a background image, overlayed with a non-websafe font and a rounded cornered button.
I wish Envato would be stricter with quality checks in this direction. Instead, the requirements seems to be a fancy email builder. It’s a nice to have for non html experts, but it must not be a requirement to submit a template. Envato are selling pure html templates for web applications, why not also offer pure html versions of an email template?
Maybe lack of quality of the email templates here is why I have never (!!!) myself received a marketing email that was based on an Envato template - and I am receiving huge volumes of emails.
I am missing the variety, the simpler, truly compatible designs, the rendering transparency, a reduction in misled Envato customers, the honesty, the service, THE QUALITY.