Hey @scottwills really nice topic. It is quite difficult though to rationalize how easy an item is to customize. It is something that depends on someones AE skills, just as much as the user friendliness of the Template.
From my personal experience, four years ago I used to respond to 2-3 support questions per month. Right now I’m almost down to around 5-6 support questions a year. Which is a very interesting fact because the way I prepare my Templates and tutorials has not changed much, if not at all. For me it says that a lot of my customers are returning customers, and that our buyers are getting better at After Effects.
The only period with more support questions than usual is the start of the year. Usually only during January and February. Which means that there are a lot of new buyers giving a try to AE and Templates on that period. So I would really push for some beginner After Effects tutsplus course promotions around that time of year. I think a lot of people looking for that type of content would appreciate it.
Back on topic, here are my most easily editable items:
What makes the item easy to edit? This is one of my most versatile and customizable items. Apart from the large amount of pre-made variations (including 6 After Effects projects), what makes this project stand out is the extensive amount of comments included inside the compositions. My intention was to make a template that is so easy to understand that you don’t need to open the tutorial. And the only way to do that in After Effects, besides naming every layers appropriately, is to include comments that explain in more detail what layers or comps are supposed to do.
My second item is one of my more popular templates:
What makes the item easy to edit? According to customer feedback my Dynamic Openers template is super easy to edit. I believe the reason for this could be the simplicity of the design. The way this project was animated makes it look very dynamic, but behind that there’s a very minimal modular built. That is probably the main reason, aside from the correct layer naming, comments and tutorial which are features of every other template in my portfolio.