I’ve written off RF as exclusive income and have been gradually pulling out of it completely in favor of the traditional market. Been there and done that for years. You make a lot more with less effort doing commissioned cues for traditional (non-RF) libraries, especially if you’re doing PRF and not getting performance royalties. That “less effort” provides the time to do other things and make more money. If there is someone making $70K/yr now with nothing but RF, they could make a lot more by expanding their horizons. If they do not, they need to be prepared for a steady decline in income.
The ability to sustain high incomes in a nothing but RF scenario is not going to last much longer due to market saturation. There are way too many places to license music and way too many composers on non-exclusive agreements offering the same music in multiple places with varying rates. That’s not good. Even look at AJ alone. It’s been around since about 2008 and 39% of the music has been crammed in within the last year. Two months ago, @tunesurfers mentioned that there were 328,601 audio files on the site. Today, there are almost 20,000 more files and 439 were added in the last 24 hours.
The future of both RF and PRF will not be bright unless someone starts turning off the running faucet. Micro-stock has been moving ahead of the libraries and causing rates to plummet. A standard license of $19 was unheard of for serious music not that long ago, but now AJ has very some competitive and excellent quality music at that rate and sites with self-pricing have people offering music for less than $15. Some sites are offering low subscription rates that cause composer splits to amount to almost nothing. The standard 50% composer split, regardless of exclusivity, has turned into 35% non-exclusive and 50% exclusive in several places while PRF is being allowed to continue despite the disastrous affect it will eventually have on the production music industry if it grows.
I’m not at all a pessimistic person. But while the outlook on RF might be a goldmine for micro-stock businesses, which I believe could run the RF libraries out of town, it is bleak for the composer, very bleak. That’s way I say that anyone looking for real money should set a higher and more diverse goal. Service RF if you want, but I wouldn’t put all my eggs in that basket.
Oh - now there are 445 new files in the last 24 hours.
UPDATE: About an hour and a half later and now there are 479 new files in the last 24 hours.