Lets use an analogy.
I have a friend who loves coffee. She adores coffee. She’s a coffee fanatic. (This applies to many Melbournians, we’re a city of caffeine addicts).
Naturally, the thing she’s after is good coffee. But what gets her through the door in the first place is the “feng shui” of the cafe dispensing the coffee. It gets her through the door.
If the coffee (the actual product) is good, then she’ll go back and buy more. If the feng shui is good, she’ll probably bring her friends along.
In the reverse, a cafe can sell the most amazing coffee in the world. But if the cafe is kind of off-putting, unprofessional with a strange man behind the counter with an eye-patch and a hook for a hand who calls you “Max” despite the fact you’ve told him your name is Matthew, like 16 times man… Ahem.
Well… then I probably will look elsewhere for coffee. I certainly wouldn’t be referring my friends.
The takeaway to my increasingly strained analogy?
It’s always worth investing in how you present yourself to a point. At the very least you don’t want an un-professional appearance to act as a deterrent for customers.
Bonus: You should also think about things like how long it takes for your pages to load, as that can have a strong bearing on SEO and where your item, and profile page ranks within Google search results.