Over the last few months we’ve been experimenting with design on category pages across different marketplaces. Initial testing on ThemeForest has given us a lot of data and feedback to optimize the new category page layout and the next step is to roll out testing across other marketplaces, beginning with VideoHive.
Why are we doing this?
Historically we’ve been constrained to displaying a single default order on pages, such as best sellers, which limits the types of items customers are exposed to. Our aim with these experiments is to work towards improving the variety and discoverability of the items that are displayed to customers on these pages.
How will the new category page do this?
As with ThemeForest, the new category page includes a series of blocks giving customers the choice to explore new items, best selling items, best rated items and more. This is our first release on VideoHive and we plan to iterate on it as we receive data. This means the blocks you see in this test may change, or change position on the page. As this is an A/B test, you may also not see the new design yourself.
See the image below for an idea of how it will look.
The new category page A/B test on VideoHive will be live from today! We anticipate that this test will run for approximately one month.
Over the next few months new category page tests will also roll out across AudioJungle, GraphicRiver, and CodeCanyon, with further testing on ThemeForest. We’ll announce changes to each marketplace in a separate thread.
We’ll be on hand to answer questions about the VideoHive category page tests for the next week, responding in batches as necessary. Please remember our Community Guidelines as you post.