Cyber Monday Campaign - ThemeForest expression of interest.
Hey, we’re the Envato marketing team; we’re planning a campaign for Cyber Monday and are inviting all authors from ThemeForest to nominate their items to be promoted on a campaign landing page (subject to eligibility criteria). Read on for full details and how you can get involved.
Campaign details:
We will be running a promotion directing buyers to a dedicated Cyber Monday campaign page, showcasing selected items whose list prices are discounted 50% from their normal list price.
The campaign will be live from Wednesday 23rd to Wednesday 30th November 2016 (2pm AEDT).
What’s in it for you?
Inclusion on an item on a custom landing page typically increases the reach of your product through promotion of the campaign by Envato’s Marketing team.
How do you get involved?
In order to nominate your item to be showcased on our landing page, your item must meet the criteria below. Nominations close on Wednesday 2 November (9am AEDT).
Criteria for Selection:
- You must be the author of the file you’re submitting.
- The file must be rated 4 stars or higher.
- The item must have 10 sales or more.
The campaign page will promote selected items which are discounted by 50% from Wednesday 23rd November (2pm AEDT).
We will be aiming to promote:
- 40 items from WordPress
- 10 items from HTML
- 20 items from Marketing
- 10 items from CMS
- 10 items from Ecommerce
- 5 items from Muse
- 5 items from UI design
You can nominate your item here.
By nominating for this promotion you are choosing to set your item’s list price to 50% of its original list price, effective at 24th October 2016. The included buyer fee will not change. More information on how to calculate prices with buyer fees is here.
This change will take place automatically for all items which are successfully chosen for the campaign. We will be in touch if your item has been selected for promotion on the page. You of course remain free to set whatever price you wish, at whatever time. You might wish to leave the discount in place after the promotion or to manually return your price to its existing level. The choice is yours.
FAQs
Will I know if my item is chosen to be on the landing page?
We will contact all authors whose items are selected for promotion on the landing page by 11 November 2016.
What if my item isn’t chosen to be on the landing page?
We will only contact authors whose items have been selected for promotion on our campaign page. However, we anticipate an increase in traffic to all marketplaces, so you can still participate by managing in your item price onsite if you wish.
What if I want to withdraw my nomination?
If you’ve changed your mind, simply flag your nomination comment and let us know that you want to withdraw your item from consideration.
If my item is selected will it remain on the landing page throughout the entire promotion?
Probably! We’ll be periodically reviewing the page to make sure we’re putting our best foot forward in promoting great deals for our customers. Items which don’t meet the promotional criteria will be removed from the promotion (but will of course remain for sale on Envato Market), plus to maintain a cohesive ‘look and feel’ we reserve the right to add or remove items from the landing page for any reason in our sole discretion.
How are items selected?
All items nominated must meet the criteria selection listed above. Items for the promotional page will then be chosen by the Envato Marketing team.
Any other questions?
If you’ve got any related questions reply to this forum post.
