@scottwills:
A high quality portfolio. A new author with just a handful of files is unlikely to be featured
Has shown incredible consistency in quality throughout their portfolio
Perhaps the author has had one or two recent “hits” – items that have sold well
Consistent sales
A growing portfolio of items
Good community member
Catches the eye (or ear!) of reviewers with something unique
Has numerous items suitable to the week being featured (Halloween week, Christmas week etc…)
We rarely feature authors twice but some of the very top authors have achieved this.
There is obviously a large amount of luck involved in the Featured Author process: With SO many authors and SO many incredible tracks but with only 52 spots per year (once per week) it’s unfortunately impossible to feature every single author. But hey, we try. 
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