Envato, do you plan to reduce commission rates as Apple did it?
It depends. Does Envato have 2 Trillion Dollars and spends 180 Billion dollars on Research and Development and over 150 Billion on marketing? Considering they reached 1 Billion in earnings from authors, it’s a fast deduction to make that Envato’s capital in the past years has been around 400 million. Add servers, hosting, staff, marketing, development, developers, etc etc, they aren’t really the richest company in the world, and are far, far, far, far, far, far away from a company like Apple who can easily decide at one moment they don’t tax anymore since their revenue in other sectors is absolutely huge!
Based on these alone, I wouldn’t really bet on it. But! these are my opinions as an author, and should not be taken as an official stand by Envato . These are based on pure logic.
At least to me, Envato gives off the impression that they are a much bigger company than they actually are, and from the looks of it they still need every dollar.
Development of new features has been stalled for quite a while, and support response times have been struggling for several years. Unless something extraordinary is going on, it seems like there is some financial constraint holding these issues in place.
Just my two cents, but then again, what do I know about running a company?
Envato reduced the commissions in June 2007, February 2009, September 2010 and August 2011. Apple are a bit late to the party.
@SpaceStockFootage Well said!!!