Coming Soon Template [Soft reject]. Please help!

Hi, Guys! I am submit Coming Soon Template:
http://adencys.com/demos/coming-soon/redeyes/
But the template was rejected several times - soft reject. Please reply your helpful comment – what do I need to change and what has gone wrong.

Comments from your Quality team (1 submition):

  1. DESIGN QUALITY: Your item does not provide the necessary design quality to compete in the marketplace at this time. As higher quality designs become available in the marketplace, approval requirements will increase to maintain appropriate marketplace quality.

  2. VISUAL HIERARCHY: The visual hierarchy of this item requires additional work. Focus on better defining which areas of this item should demand more attention and creating a logical structure to the design. For more information, please read: http://webdesign.tutsplus.com/articles/an-introduction-to-hierarchy-webdesign-14947

  3. TYPEFACE CHOICES: need to have clear distinctions in order for a document to be legible. If there is not enough contrast, the visual hierarchy breaks down, and the roles you assign to different fonts won’t be clear.

  4. SPACING AND ALIGNMENT: There are spacing and alignment issues in this item. Please make sure that all elements are aligned properly and spacing is consistent from section to section. Here are some articles with more information regarding negative space and proper spacing.

This is my first coming soon template and i try to understand what I did incorrect.
Thank you for advice!

Hi there!

As I see the reviewers gave you exact instructions for each point from this soft rejection. You need to follow then step-by-step. There is also a tutorial provided by the reviewer, so please check it.

What is actually unclear within this soft rejections?

I’d improve the font,color combination. You also need to improve the responsiveness of this theme(smaller devices)

All the best

All the reviewer’s comments are justified

Also:

  • Nav does no work on mobile

  • Features are no especially unique from the crowded category

Wow sorry for offtopic but this looks like satanic church’s website haha

Hi.

If you manage to correct all the points to improve you will get better results.

The contrast is very sharp for my eyes, try to change the color palette.

Good luck

Hi, Guys!

I got soft reject again. The list of changes:

  • The background color was changed;
  • The main elements color was changed;
  • Open Sans font was replaced with Lato;
  • The contrast on the website was reduced;
  • New colors for customization were chosen;
  • The website scripts and styles were optimized;
  • The mobile devices navigation problem was solved;
  • Problem scripts were removed.

This is my first coming soon template and i try to understand what I did incorrect.
Thank you for advice!

Hi, Guys! I got soft reject again.
This is my first coming soon template and i try to understand what I did incorrect.
Thank you for advice!