Hi all. The first phase for Claim Clear is now available on site, and covers just over 60% of all music tracks on Envato Elements.
The tool currently allows customers to clear existing Content ID claims against their YouTube videos, by adding a URL to each video on the Claim Clear page of their account. We have a customer Help Centre article covering this process here.
Note that Claim Clear simply allows users to clear existing ContentID claims on any tracks that are “Claim Clear Ready” when they register a specific YouTube video using this tool. It doesn’t mean that any music registered with these ContentID administrators that gets used in any YouTube video will be automatically cleared.
The launch email to authors mentioned an upcoming channel clearance tool that is not currently available. I’ll address a few questions relating to this in the first batch of Q&A below - that feature is currently expected to release during July.
Which tracks are covered by Claim Clear?
The Claim Clear feature applies to all tracks registered with a participating ContentID administrator. Currently that applies to Identifyy/HAAWK (Author content) and Orfium (PremiumBeat content only), but we are open to integrating with more services in future.
This initial list allows us to launch the feature with the ContentID administrators who cover the largest number of tracks on Elements. We’re open to working with additional ContentID administrators, if they have the technical capacity to support Claim Clear via an API that we can integrate with.
Will Envato force Authors to switch to Identifyy?
No. You are free to use any ContentID administrator that you like, but currently only Identifyy and Orfium registered music will be clearable through Claim Clear.
Will artist name / author name mismatches in Identifyy cause problems?
No, any artist name/username mismatch shouldn’t cause a problem with Claim Clear.
Do I need to update my items to show a specific name or format for Identifyy/HAAWK?
We currently show “Claim Clear Ready” status on all tracks that have the ContentID administrator listed as either “HAAWK” or “Identifyy” so either name is fine.
Does this change anything for multiple uses of a track?
From a licensing perspective, nothing has changed. Claim Clear has no impact on our license terms, and customers still must license items each time they use them.
Is there an issue with leaving some items unregistered?
No, there shouldn’t be any issue leaving some items unregistered. The choice of ContentID administrator remains on a per-item basis, so you can continue to leave some items unregistered if needed. However, our Author Support team will not be able to use their bulk editing tool to update the ContentID status of only some items in a portfolio, as this is designed to assist authors who need to update entire portfolios. If you have a mix of different ContentID status (for example some unregistered, some registered with various different administrators) you would need to continue updating your items individually.
Should Authors registered with other ContentID administrators switch to supported services, or wait to see if their services are included in Claim Clear?
If you wish to immediately be included in the new Claim Clear feature, we recommend registering tracks with Identifyy/HAAWK. We are open to supporting additional services in future, and will notify authors when any new ContentID partnerships are confirmed - however, no other services are currently confirmed for this tool.
What restrictions will the upcoming channel clearance tool have?
When the channel clearance tool launches, customers will have a limited number of channels that they can whitelist for their account. Their channel whitelist is only active while that customer has an active subscription, and this won’t impact any existing claims on videos from that channel: it will only apply to new videos uploaded while the channel clearance is active.
If a customer cancels their subscription, their channel clearance will immediately end, and ContentID claims on any new videos added to their channel will no longer be cleared automatically.
We’ll have more details on the channel tool closer to release, including updated customer Help Centre articles about using it.