Hi all! We’re about to release the first part of a new tool called Claim Clear on Envato Elements. This thread has an overview of what that does, and why it’s important.
What is Claim Clear?
Claim Clear is an integration between Elements and ContentID administration services. In this first stage, we’ve teamed up with HAAWK to streamline claim clearance for Envato-licensed music. Customers will be able to add their YouTube videos to the Claim Clear tool, and HAAWK will then automatically verify that the customer has an active subscription to license the music used in their video.
Why have we chosen the current ContentID service providers?
At launch, the new feature supports music registered with Identify (HAAWK), as it’s by far the most widely used ContentID administrator for music sold through Envato. This integration allows us to cover over 60% of music at launch. When the feature launches, tracks that are covered will show a “Claim Clear Ready” badge to show customers that they support this feature.
We’re open to adding support for more services in future, from ContentID administrators who have the technical systems to support our current and upcoming Claim Clear features via an API. In time, we’d love to have every track covered by this tool.
Why is this so important?
If you’re reading posts in the Audio Authors forum, you already know how vital Content ID registration is to many authors, tracking authorised and unauthorised use of your music across YouTube. However, managing ContentID claims is also the single biggest source of complaints from prospective and current customers: they find it confusing and disruptive, and will cancel subscriptions or actively seek alternatives to avoid having to go through that process.
Automated clearance tools mean that customers can use your tracks quickly and easily in their videos, helping us to attract and retain more music-using subscribers. Customer growth directly generates Author earnings, so everyone wins when we can remove a significant pain point for those users.
I can see that there are already a few threads about Claim Clear, so I’m going to move them in here to keep everything in one place. We’ll cover incoming questions over the coming days. In the meantime, you can find lots more information about Claim Clear in this post on the Author Hub - including advice on registering or moving to Identifyy, and an upcoming tool that will handle bulk updates for those of you with large portfolios: