In the next few weeks we are going to be making some big changes to the value proposition for subscribers of Envato Elements. In particular, we are going to be making all items across all item types available to all subscribers (monthly and annual).
How did we get here?
We’ve been experimenting with WordPress items in annual and monthly subscriptions over the last few months, trying to learn how it impacted subscriber behavior. We also surveyed our WordPress authors to get a sense of how their items being available to all subscribers impacted support requests.
The most important result of our experiment was a significant increase in author earnings, directly attributable to the availability of all items to all subscribers in the test group.
The experiment ran for the second half of March through the end of April, and from the first few weeks of the test alone WordPress authors saw their Elements earnings double. We expect the next payout to be even higher.
During the same period, combined Market and Elements earnings for the WordPress items on Elements were also higher overall. Finally, for a majority of authors, support requests either decreased or stayed the same.
What does this mean for authors whose items are only available on Envato Market?
We are increasing investments in marketing and product to increase traffic, sales and ultimately author earnings on Envato Market.
It is also important to clarify that this is not a move away from annual subscriptions. More than ever before, we are very committed to growing the number of annual subscribers on Envato Elements and in the coming weeks, we will be updating the prices on Envato Elements to make annual subscriptions more attractive.
As always, our goal with changes like this is to maximise the earning potential of authors. For authors, we want Envato (Elements, Market and beyond) to be a source of ever-increasing recurring revenue, higher earnings overall, and over time, higher lifetime revenue from customers. We will continue to look for opportunities, like this one, that bring us closer to this goal.
We’ll be around for the next seven days responding in batches to any questions you have. Please remember our community guidelines as you post. Thanks.