ho for me indeed, there are various reasons for the logo to be rejected. The first one is that the fox cannot so easily be identified as a fox right from the beginning, in my view. IN addition, sorry to say just this but the concept is not crazy , so to speak … besides unless i had read i would have not seen the “f” indeed, plus this is a double f that u have here and this indeed restricts much the commercial potential of the item and continues to make the whole item / concept more unclear … BTW, stil about the the commercial potential, for me , this is rather limited insofar as the item would not take huge skills or time to get redone. Moreover, a logo contains a text part , what do u not have here … finally the preview is really far from standards if u ask me, actually , u have to keep in mind that a preview is the interface between u and your work and the reviewer or the potential buyers and i am sorry to say just this , but , at the moment, what u have is far from selling …