Today we’re announcing that author-driven pricing is coming to VideoHive early in the new year (2018).
Why Are We Doing This?
Over the last few years we have been empowering authors to make the most important decisions about their businesses. We’ve done this because we believe that the ability for authors to set their own prices will lead to higher quality content on Envato Market, give authors power to respond to market conditions, and provide flexibility for authors to choose how they grow.
We’ve now launched author-driven pricing on five out of Envato’s seven marketplaces. Since we first launched author-driven pricing, we’ve seen more and more authors experimenting with pricing, tailoring pricing to their work, and achieving the results they are after.
What do Authors need to know?
When the changes go live, authors will be able to enter item prices for all available license types for their item(s) into the price text box on the upload page, or on the edit item page.
Price recommendations will be shown alongside the item price field as a guide only. Once you’ve submitted your edits, the price change will take effect immediately. Read more about how to price your items and how promotions work in an author-driven pricing marketplace.
As you may already know, author-driven pricing categories use a fixed buyer fee. We’ll be publishing the new fixed buyer fees for VideoHive closer to the introduction of author-driven pricing next year in the Envato Market Help Center. We’ll update this thread to let everyone know when they’re ready.
Important Information About Pricing Discussions
As authors prepare for this change, it’s important to note that there are strict laws governing pricing conduct. In particular, it’s strictly prohibited to have an agreement, arrangement or understanding between competing businesses (such as two authors) about what price point to sell at. How to price your work is a commercial decision you will need to make for yourself. Read more about setting prices responsibly.
We’ll post follow ups to this thread once we’ve published the fixed buyer fees and author-driven pricing is officially turned on for authors on VideoHive. With author-driven pricing available for VideoHive authors, we’ll begin preparing for the launch of author-driven pricing on AudioJungle.
Over the coming week, we’ll be around to answer any general questions you might have (using the daily batch reply approach we’ve taken in the past). Please help us out by keeping the discussion on track, checking first to see if your question has already been answered and avoiding any discussion on the specifics of how you’re pricing your item or what you think item prices should be (posts of this nature will be deleted immediately).