I think we’ve had our answer for about 3 months. The banner ad is there to stay, or it’s there to stay until they meet their subscription member goals which create guaranteed recurring revenue for Envato and the reviewers whom were first invited into this cornered market scheme which pulls revenue away from market authors and places the money inside the pockets of reviewers, the very people who decide what tracks are “good enough” to sell on market. It’s the most corrupt, unfair, business scheme that grossly devalues music assets. Everyone is asking how to counter it. Someone brought up links to other markets. If every non-elements author stopped uploading here then provided links to other markets on their pages, that may be a way we could all collectively protest the unfair business practice. But everyone would have to be on board and do it so it’s a true, real, “virtual protest” that could really harm Envato’s revenue. We’d all just be advertising another market. Certainly Envato would not want that.
Everyone needs to realize that the ad literally persuades customers to not buy market items, but instead “go unlimited” for an insanely low price. It’s clear as day and it is a fact that all of us have taken substantial earnings hits because of that ad. The revenue that may have been flowing to us, is being diverted to Envato and the reviewers. This is just a fact. There is no “different type of customer”…that was just an overt lie because the customers being aggressive targeted are market customers browsing market pages. Customers still are confused and essentially are receiving false advertising because they are lead to believe that by signing up for “unlimited” they are getting access to all market items.
I strongly suggest that everyone just stop supporting this market with new uploads. Take your business elsewhere. Business 101 teaches that one should never try to catch a falling knife. As our monthly revenue is eroded slowly here (transferred to ENVATO, REVIEWERS, and a few very privileged authors, why would it make any sense to keep pouring music content into the platform that is stabbing you in the back every moment of every day?
8 Ball did have an interesting comment about how top monthly sales figures were taken away from the site. It’s true, Envato does not want us seeing the erosion of units sold on market. However, 2 weeks ago there was a glitch on this site and for some reason, the old design appeared when I logged in. I saw the old AVATAR designs on popular files and I saw units sold stats from the top selling authors again out of the blue. The old design btw, was much much better and I remember thinking “hmmm, it’s good that they brought the old design back.” That only lasted a half day, however. The numbers were significantly lower pz showed 825 units sold, for example, which is down 30%.
When a company becomes less transparent by sharing less data, clearly they have a hidden agenda.
I wonder how elements authors would react if they actually could see how many downloads their tunes get each month and weigh that against how much they earn each month. They probably would want to vomit. And clearly, Envato knows to NEVER share that data because they too know how ugly it probably looks. The math probably yields stats that result in 0.10 to 0.25 cents a download vs earning $10 to $40 from a single unit sold on market.