My calculation example some how got lost. Don’t know why but here it is again.
I wrote “If i build a 1000 websites i need:”
1000 X $40 for a theme at themeforest
1000 X $14 for the Ubermenu plugin from Sevenspark
1000 X $25 for the Styles with shortcode from Righthere
1000 X $20 for the Whitlelable branding from Righthere
1000 X $99 = $99.000 Total
I totally agree with you that is a bit crazy if you have 1,000 websites (individual installations of WordPress)
However if you have a WordPress Multisite installation and run all your 1,000 sites off this (with their own domains) - then you can just pay:
1 Extended License $40 x 50 = $2,000 for a theme at themeforest 1 Extended License $14 x 5 = $70 for the Ubermenu plugin from Sevenspark 1 Extended License $25 x 5 = $125 for the Styles with shortcode from Righthere 1 Extended License $25 x 5 = $125 for the Whitlelable branding from Righthere Total $2,320
That is better than the $99,000 in your example!
I suggested that we made it possible to do volume. Create a Developer License that lets you install the plugin or theme on 10 clients or 20 clients. Maybe also a unlimited version. However i’ve seen many themes and plugins sold outside Themeforest and Codecanyon where they have the 10 or 20 client limit.