An Update from the Market Quality Team (average review times)

It’s a great suggestion @Odin_Design - thank you, we’ll definitely add it to the list of options to consider. The current review tool doesn’t allow for it in a straightforward way, but there might be a hacky workaround that we can use in the short-term to make it work. Either way, we’ll let you know how we go and thanks once again :slight_smile:


That’s a good idea and I would happily join the team if it ever gets implemented :slight_smile:

Hi @natman ! It has been almost three months since last time, do you have any news about this? Because we are seeing that authors are still reporting high review times (20+ days for a WP first review).


My theme just passed 30 days in review. I think everybody is busy creating a few more Elements banners and ads.


@SkatDesign Remember you have submitted to biggest marketplace of world

Cheers! :tada:

Is this an irony or a joke?

Bro It is a fact, and I am a very junior in terms of author level than you so no irony or joke. Full respect!!

I have submitted themes here for 8 years now. The review times have changed from a few days to over 30 in a few months. It has nothing to do with the size of the market.

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Hi everyone,

I’m Jami, one of Envato’s Content Specialists working with Nat, and I just wanted to give a quick update.

In Nat’s last post, she mentioned that we were addressing the queue wait times by adding more reviewers and teams dedicated to improving this experience. But even with all our efforts over the last year, submission volume has continued to grow and expanding our teams in response to that growth indefinitely clearly wasn’t going to be a viable option.

We’re still looking at opportunities like siloing reviews between design and code to help filter out content quicker like @Odin_Design suggested. We’d also like to update our public requirements to help authors submit the content we’re looking for straightaway instead of learning through rejections. And we’re exploring other ways to automate the submission and review process.

The larger piece of work though is the radical new approach Nat described in her last post called Author Management. We rolled out a similar system on Photodune earlier in the year and with the launch of Elements, we see an opportunity to discover its potential for other content types as well with the expectation that it could be adopted across Envato Market.

As I’m sure everyone can understand, implementing new systems and processes (especially something so completely different from how we’ve always done it) can be quite a task. We have to consider different content types, different queue systems, team sizes, structures, and a huge number of other factors.

What this all comes down to is that you might still be seeing delays in the review queue but there’s a lot of great things being worked on right now that aim to solve a lot of these issues.

Thanks everyone for your patience and prodding! Our entire team care a great deal about the author community (we are the Author Success team after all!) so it’s great to hear this feedback and give you all an update on what we’re working on too.


Hi @JamiGibbs thanks for the update!

Seeing that, as you said, it’s been more than a year and you guys haven’t been able to manage the review times because the submissions keep growing, why don’t you implement something to slow down the number of hard rejections? One thought that came out of our minds is to implement some sort of quality barrier for new authors to be able to submit themes/templates and designs. For example, on some other marketplaces, you have to send proof of your design quality (like a portfolio or dribbble account) to be able to submit items for sale. This way, the number of design rejections will decrease dramatically, and reviewers can focus on code quality. If authors have to show a good level of design quality before having to send to review, this will help not only to decrease the number of hard rejections, but also manage to control that in the future submission won’t grow out of control (seeing that only people with some level of skills will be able to submit items the number becomes more manageable). This will also help prospect authors to increase their design quality level before trying to code it, that way they’ll save a ton of time. What do you guys think about this? isn’t this something that could be (fairly) easily implemented and stop from now on the low level submissions?


One thought that came out of our minds is to implement some sort of quality barrier for new authors to be able to submit themes/templates and designs

Really great suggestion and this is precisely something we’re looking to integrate as part of Author Management in some way.

isn’t this something that could be (fairly) easily implemented and stop from now on the low level submissions?

Possibly but not without a lot of thought on how this could work with a future review system as a whole as well as careful consideration for the author community which is what we’re digging into.

Great questions and suggestions @Odin_Design!

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Hi @JamiGibbs @jremick , Thanks for the update. I have a suggestion. 1. How about we make it invite-only community? Something like Dribbble. The author who invites another author, will be responsible for low quality items submitted. 2. Queue should favor the authors whose item sale to time ratio is better. For example, an author whose 1 year old items got sold 80 times should automatically go up in the queue than someone whose 1 year old items got sold 20 times. This way author who provide more value to the marketplace would have more items than the rest. Everyone would want to be those great authors hence quality goes up as well.

I got some info that you use same reviewers for elements. Meaning that you share those resources. That is for sure a delay spike reason.

You started to get it down and then sudenly it went up, for this to ame the submission volumes would mean that there was a big spike in those submissions.

If I throw new projects at existing themes something will suffer.


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The idea is to cut down bad works in the market and increase sales;

-The project must be a loading condition. Monthly fees must be paid for the project uploads and for sales from authors. ($59)
-This system will keep non-serious and bad authors away.
-There must be a pool for the collected monthly payments. Envato is part of this pool, and the other part is the ads.
Worse writers who do not sell jobs will stay away and quality will up again!
In products, quality will increase and sales will increase.

This is just horrible idea! And when you suggested it earlier, none of the authors supported you. Yet, you make this suggestion to an Envato representative. If even authors can’t come to a simple collective agreement, putting aside their ambitions and ego, how do you expect Envato to do anything positive towards that direction???

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That’s a great idea. So, beside fees, us royalties and other in country taxes we should pay taxes to upload products to earn money to pay more taxes for that too? No offence, but that idea is just awful! 3/4 authors would quit the second that sort of tax would appear. We come here to build items to earn money, not pay more money!

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I think we could build a public review platform, where authors (maybe only elite authors, or maybe selected contributors) can quickly mark a design is good or bad. If an item has enough good (or bad) votes, it will be queued (or rejected).
The important part is “public platform”, it should be a large community and has some reward for top contributors (badges, goods, market credit…)
Those who voted good (or bad) for a item that’ll be rejected later will lose (or gain) their “trust-point”, we could stop bad contributors with this point system.


Hi There,

Is obviously that the review times have increased because of “Envato Elements”, in my opinion. At the beginning of the year, review times for a WordPress theme was 10 days ( I get one of my theme reviewed in 8 days, some authors in 5 days ), but then CMS was added to “Envato Elements” and then, review times have jumped substantially, to 15 days, than 20 days and now 30 days.

That’s means, that the same reviewers that have worked full time reviewing ThemeForest submissions, now need to review the themes added to Elements.

One week ago, my theme was reviewed in 22 days, now because “Envato Elements” have added WordPress too, the review times is more than 30 days. Also, there are some days in the week that not a single theme is added, sometimes it happens on mondays. Of Course, any delas make the review times increasing a lot.

I know the reviewers are doing a great job, we all know that, but indeed, they need more help too, more reviewers OR a system that when you submit the theme, automatically is checked by a script something similar to “Theme Check” and soft-reject / reject the theme displaying the issues that need to be fixed before submitting again the theme OR at least a W3C Markup Validation script for the demo link and sof-reject / reject based on that. I know that most of them will display a simple intro page that will pass the markup validation, but of course there are a lot of new authors that will not do that and it will helps a lot a script like that.

There are a lot of new authors with Hard rejection submissions, that can be seen here: and most of them don’t pass the Theme Check or W3C Markup validation, unfortunately, and all submissions automatically increase the review time, more and more.

A validation script, “Theme Check”, “W3C Markup” or whatever, will help the reviewers, the new authors and the time will decrease a lot, I can bet that will be less than 5 days for first review.

With a big community like this one, where more and more are joining, we need something automatically to be checked and then the theme will be added to the queued for review, if it pass the check / validation :slight_smile:

Kind regards,
Iulian, An-Themes.

Thanks you for the information. :slight_smile: