A new Product Manager appears!
I’m a new Product Manager at Envato and quite excited to be on the team I’m working with a team of developers, UX designers, copywriters and marketing specialists, improving Envato’s websites to increase the flow of meaningful traffic from sources like search engines, social media, affiliates, and email lists among others.
Some fun facts about me:
- Films I like: The Dark Crystal, The Labyrinth, Spirited Away, Howl’s Moving Castle
- Music I like: Manu Chao, Fela Kuti, The Bamboos, Groundation, Salmonella Dub
- Book authors I like: Arthur C. Clarke, H.P. Lovecraft, Alistair Reynolds, Neil Gaiman
- Foods I like: Burritos, pizza, Thai curries, ice cream
I’m looking forward to contributing to the Envato community’s success.
News: An update to improve Search Engine Optimisation (SEO)
I’m pleased to announce that we’re rolling out a fix on an issue that has been having an affect on how items are ranked in search engine results.
What’s the issue?
Items from one Envato marketplace, like ThemeForest, were being incorrectly indexed (by search engines like Google) on several other Envato marketplaces, like AudioJungle and GraphicRiver. If a human tried to access an item via an incorrect URL, they were being automagically redirected to the correct URL.
In other words - items created on one Envato market could be accessed from other Envato market domains.
However - this means search engines were seeing multiple, different URLs hosting the exact same content. Herein lies the issue; because search engines apply ranking penalties for duplicate content.
What’s the fix?
Our fix now generates a ‘410’ error page when an incorrect URL is accessed; so search engines attempting to index the incorrect URL are instead notified that the incorrect URL no longer exists, and asked to de-index it.
Any humans who access an incorrect URL will see the error page, and a very clear link to the item at the correct URL.
Affiliate members please note: Affiliate referral links are not affected by the fix. Attribution is not affected.
How might this fix affect you?
Ranking of Envato websites and pages will benefit from the reduction of incorrect URLs being indexed. This should lead to more traffic to our websites; increasing the chance of sales for all Envato authors.
If there are links to your item via an incorrect URL (eg, your AudioJungle item is linked to via a VideoHive.net URL); some people may land on a ‘410’ error page where they can click a link to your item at the correct URL.
What should you be doing about it?
Not a whole lot! For the most part, just sit back, relax and enjoy the benefits of improved search engine rankings However, it might not be a bad idea to check any links on websites to your items that you’re aware of, outside of Envato marketplaces. You may need to update these links to point to the correct URL, to avoid landing on the error page.
For example: your item is published on ThemeForest. On your website and in your email footer you notice some links to this item are actually pointing at GraphicRiver - not ThemeForest. You should take a moment to update these links to point at ThemeForest.
Another example: you know your item is published in an article on someone’s blog. Check the link is pointing to the correct URL. If it’s not - reach out to the article author and ask them to update it.
I’m an affiliate member - is there anything else I need to know?
Just to reiterate: traffic from affiliate members are excluded from this fix. We’ll reach out to affiliate members via email to provide some guidance for fixing any affected item links.
That’s it from me, for now.