About the regular license.

When purchasing products, such as presets, for example, to make videos for YouTube, there are usage limits, for example number of times of use, or when purchasing the product, through a regular license, I can use it freely in my projects of videos for youtube?

Regular license is for use in single end product, that means one video.
Presets, Like After Effects presets or Premiere Pro presets are sold as add ons with Tools License which allows use of that preset to create unlimited end products.

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