Just to be clear - I get it, competition is everywhere. I don’t expect AJ to be here forever. Even if Envato makes a new website to sell music - it’s just competition as usual.
But the moment they put banners on their old website (specially in the buying process) saying “Screw this item, we have a better deal for you on some other website!” things get messy.
I find this “business manoeuvre” very difficult to swallow.