5th rejected logo - I need guidance

This is my 5th hard rejected logo.
I need help understanding what I’m doing wrong.

Need to improve the quality of my work, isn’t original enough?

Appreciate some feedback, I’m a little lost here.

I think it’s a question of quality as much as originality, it doesn’t look that great to me. I would change the colour scheme, something more red or at least more organic looking would make more sense for a heart concept. Maybe the concept isn’t that great, I’m not sure. Always good to think about what buyers will use the logo for.

I will try in the future to be more strategic and create something specific for a business sector. Maybe it’s the easiest way for a beginner.

ToivoMedia, thanks for your feedback.

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