3rd Soft Rejection for HTML Template Coded by Elite Author

Because of previous experience of multiple Hard Rejections for WordPress themes, I decided to change the work flow and get the HTML approved before moving on to the WordPress themes.

The PSD is already approved and the HTML was outsourced to an Elite Author. Unfortunately, this is the 3rd time HTML has been soft rejected. All the previous changes requested had been incorporated and I am totally clueless as what should be done.

PSD: http://themeforest.net/item/waterspirit/11226940/
HTML: http://waterandspirit.bubblegumlabs.com/html/

ThemeForest Response

Dec 23rd
Unfortunately your submission Water&Spirit - Responsive HTML5 Template isn’t quite ready for ThemeForest. Here’s some feedback from our Review team on why it couldn’t be accepted.

  1. http://envato.d.pr/oILb/3Xf3IHM8

  2. Inconsistent spacing. http://envato.d.pr/19B3C/2571CKQL

  3. There are a few inconsistent spacing/padding as well as alignment issues throughout the design. I’d like you to go over it with a fine toothed comb and weed out these basic design issues.

  4. Gap looks strange. http://envato.d.pr/13EOc/5Mzie3pe

  5. Menu does not function correctly. http://envato.d.pr/1kL8V/5XprTIat

  6. http://envato.d.pr/1a7Ba/5dDsFUQf

  7. Menu issue. http://envato.d.pr/117Ct/1QopKujx

  8. Some of your files contain validation errors that will need to be fixed. Please be sure that all files validate before resubmitting.
    You can validate HTML at http://validator.w3.org

  9. Please have the original author open a support ticket to verify the partnership. Reference the ticket ID when resubmitting.

  10. You have many responsive issues. http://envato.d.pr/1bCJd/5kdSTnXW

  11. Layout issues. http://envato.d.pr/1cHp3/3N4U91Vm

  12. http://envato.d.pr/18pmQ/4CnskUEn

  13. Consider using the preferred .on() rather than .click(), .bind(), .hover(), etc.

  14. Please update PrettyPhoto plugin to version 3.1.6.

More info here: http://themeforest.net/forums/thread/security-vulnerability-affecting-prettyphoto-jquery-script/181180


Jan 18th
Unfortunately your submission Water&Spirit - Responsive HTML5 Template isn’t quite ready for ThemeForest. Here’s some feedback from our Review team on why it couldn’t be accepted.

  1. Many of the elements in the template are not aesthetically spaced.

  2. The template’s overall typography isn’t yet ready. It needs improvements in the styles it offers and general visual hierarchy.

  3. Contrast issue http://envato.d.pr/1cWTK/5TL12BUF

  4. Inconsistencies in font sizes and overall hierarchy.

  5. This section looks cramped http://envato.d.pr/SpCg/2dW2U4zQ


Feb 4th
Unfortunately your submission Water&Spirit - Responsive HTML5 Template isn’t quite ready for ThemeForest. Here’s some feedback from our Review team on why it couldn’t be accepted.

Our previous decision on this submission still stands. Significant improvements need to be made before being resubmitted.

Your item does not provide the necessary design quality to compete in the marketplace at this time. As higher quality designs become available in the marketplace, approval requirements will increase to maintain appropriate marketplace quality.

While I’d be able to provide feedback as to how to get this approved, I can only do after it has crossed a certain threshold, quality wise. I’m sorry to say this isn’t there yet.


Why did you wait almost a year to code this? The design looks outdated. Looking like this, without making major changes this would not be approved.

Atleast you got detailed replies. The first reviewer whosoever s/he was, he was awesome, such a detailed reply. I got 3 rejections too but never such a detailed reply.

Looks Like Need more focus on typography. Overal text looking little big
Check yourself with the psd - there is need more work on html.
If elite author did this are you sure ? he/she developed it by him ? or with their team ? did you check their previous themeforest templates ?

you are very lucky - the reviewer helped you very well. :slight_smile:

The Home slider is very big (height)


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check them all.
All the Best.

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