2018 Cyber Monday Headline Item nominations

The 2018 Cyber Monday campaign is now live! Find it here: https://envato.com/cybermonday/

Cyber Monday nominations for 2018 have now closed. This thread was used during the campaign build-up period, to collect Headline item nominations from Envato Authors.


Cyber Monday is our biggest marketing campaign event of the year, and it’s just around the corner! This thread contains information about our Headline Promotion Nominations.

What is Cyber Monday and why is it a big deal?

Cyber Monday is one of the biggest, global online shopping events of the year. As a globally established online event, Cyber Monday represents a window of opportunity for both authors and Envato to drive strong sales across our ecosystem.

We’re running a special Cyber Monday campaign again this year and you, and your highest quality items, are all invited!

What’s Envato doing for Cyber Monday and when does it begin?

We’re running a dedicated Cyber Monday campaign page, showcasing some of the very best items from AudioJungle, CodeCanyon, GraphicRiver, ThemeForest, and VideoHive. We’ll feature selected items that are at a discount of 50% off their normal sale price.

The campaign will be live between Tuesday, 20th November (2pm AEDT), and closing on Tuesday, 27th November 2018 (2pm AEDT).

We’re looking for Headline Promotion Nominations

What we’re looking for in this thread are items that can qualify as Headline Promotion Nominations. These are item that will be featured in a prominent spot on the relevant landing page for some duration of the Cyber Monday campaign. These have additional criteria for nomination, as shown below.

Headline Promotion requirements
In order to be eligible to be selected as a Headline Promotion Nomination, your item needs to meet or exceed the following review and sales thresholds for your respective marketplace:

  • ThemeForest: 4+ star rated with over 3,000 sales
  • CodeCanyon: 4+ star rated with over 1,000 sales
  • GraphicRiver: Over 200 sales
  • AudioJungle: Over 250 sales
  • VideoHive: Over 400 sales

They also need to be:

  • Items that are high quality, presented well, and up-to-date
  • Items that have been actively selling in the past 6 months
  • Items that have been well-received by customers, and well rated

Also, to help us ensure that the discount is off your normal sale price, the item must have been listed at a consistent price for the 30 days leading up to the promotion period. See the pricing promotion rules below:

  • Consistent Price: Your item must have been listed at a consistent price for at least the 30 days prior to the promotion period - see our Discount & Promotional Pricing Guidelines.
  • Discount Price: By nominating for this promotion you are choosing to set your item’s list price to 50% of its stable list price (30-day period: Oct 21 - Nov 20), with the campaign pricing change effective on 20 November 2018 at 2pm, AEDT.
  • Buyer Fee: The included buyer fee will not change. You can find more information on how to calculate prices with buyer fees here.
  • Author-Driven Pricing: As your item is in an ADP category, you are of course free to change your price whenever you like, whether or not you previously nominated for the promotion. However, during the campaign period, we will be periodically reviewing the page to make sure we’re putting our best foot forward in promoting great deals for our customers. Items which do not meet the promotional criteria will automatically be removed from the promotion page (but will of course remain for sale on Envato Market).

How do I take part?

Make sure you have read and understood our requirements. Ensure that the item(s) you submit meet all requirements, otherwise they will not be considered for the campaign.

1. Please read the FAQs in this thread carefully, and ask any other questions you may have here. We will continue to update and maintain the questions on an ongoing and as-needed basis.

2. Based on the requirements, research your portfolio and select a maximum of ONE item per marketplace from your own Envato Market portfolio.

  • Select items from your Envato Market portfolio.
  • You must be the author of any item(s) that you are nominating.
  • We highly recommend choosing your BEST items, to maximise your chance of being selected and succeeding with customers.

3. Submit your nominations using the Headline Item Nomination Form.

nominate

What happens after I nominate my item(s)?

If your item(s) are selected, we will contact you via the e-mail address you provided, to give you more detailed information about how and when your item price will be changed.

Selected items will be added to our special landing page which will be launched on Tuesday, 20th November (2pm AEDT). Our Cyber Monday promotion will end on Tuesday, 27th November 2018 (8pm AEDT).

Campaign Timeline

  • Tue Oct 16: We launched the nomination process (you’re reading it right now!)
  • Fri Oct 26: Nominations close for Headline Items.
  • Mon Oct 29: Selected Headline authors will be contacted via email.
  • Tue Oct 30: Nominations close for main campaign
  • Fri Nov 2: Selected authors for the main campaign will be contacted via email
  • Tue Nov 20, 2PM AEDT: Campaign Launch - Cyber Monday campaign begins!
  • Tue Nov 27, 8PM AEDT: Campaign Close - Cyber Monday campaign ends

We’re looking forward to seeing all your nominations and helping you to promote your incredible items! We’ll be sharing important/additional updates and announcements in the thread below. If you have questions, please check the FAQs and post a new question if it has not already been answered.

Thanks again and good luck!

Looking for our other nomination threads? You can find regular item nominations here: ThemeForest, CodeCanyon, GraphicRiver, AudioJungle and VideoHive.

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UPDATE: Headline nominations are now closed (as previously announced), but we will be contacting all selected authors next Monday. I’ll update the campaign timeline to reflect this.

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