I can remember it as it was Yesterday!
Scrolling through the main page on Audiojungle, feeling like I’m in the matrix!
But i saw the potential right away…
My professional sound journey started as a House producer and a rapper, but i had to find a way to finance my musical endeavours, so i started to look into making audio for commercials, movies, instrumentals for other rappers and radio jingles & voice overs!
One of my friend’s 3d video and architecture firm started from the bottom and i was coming along for the ride!
One 3 minute file with sfx use to go for about 300-500 U$, which for my country was good cash in 2005!
And for about 10 years we did many projects, mainly for the arabic parts of the world - OAE, Dubai, Egypt, Marocco and then some in Europe, like France, Spain, England and Ireland!
It was a great ride, cause in the latter stages i even got to practice my university diploma, which is Film and Movie directing!
But Around 2012 things were not the same…
The Royalty free world of sound and music was changing globally and these new sites started to pop up, offering cheap prices for some good audio backgrounds and loops!
The Audio market was getting stagnant and many companies started to use these websites, so many in-house composers lost their income and had to figure it out somehow, for the future!
So i started looking around and the first one i checked was Envato.
Interface looked scary at first, plus i saw that the corporate genre was overtaking and winning, and let’s face it - that’s not my favorite style of music making! But you have to adapt and I took it as s motivational task to stick with it and gave my self a year to check it out and make or brake it!
My first upload sold pretty quickly, but the review process was like Narnia to me!
The review period was fluctuating and jumping all around like House of pain, so i couldn’t get the hang of it at first!
The design part had me going crazy more than the audio production, cause i had to learn to do everything myself, but i guess i was giving it too much importance at that time! Now i know that the track is the most important thing and it if hits the right spot in a customer, how my profile looks, how my banner is made don’t matter at all!
But the forums were of big help! And i didn’t have any relationships with anybody from the site, so i had to learn the hard way… By trial and error!
Half of my items were rejected at first, since i was trying all kinds of styles, plus i didn’t believe that hip hop, synthwave and fashion house (my best styles in music making) would sell well!
I understood most of the times why i was rejected and take pride on not EVER making a fuss in a thread about an item being refused on Audiojungle! Maybe cause i was in my late 30’s I understood that my work needs improvement and never took it personally…
When i looked at the Elite authors, at the Power Elite authors, at even authors with a 1000 sales i was in awe… When ever one of my colleagues or friends, photographers, composers, directors and designers, use to whine about not having work, I use to bash them over the head with Envato rants! I was showing them numbers, profiles and projects, but 90 percent of them were just like “Nahhh, that stuff is non sense and these guys are one percent, the rest are just slaves and work for cheap”!
Ok! Not the first time everyone around me is being lazy, dumb and can’t see the future even if it was Michael J Fox that showed it to them!
Rolled up the sleeves and banged out at least 400 items through 4 years!
Many sleepless nights, many Vsts tried, many samples and gear bought, many projects scrapped, but many tracks turned out to be good sellers!
So after the first year i knew what’s up:
hard work, dedication, acquiring knowledge through the forums and video tutorials and the most important THING - “Stick To Ya Guns”!
Hip hop instrumentals, syntwave and house audio backgrounds made that number of sales possible for me, so i continued to upload exactly those kinds of audio projects!
Plus i am from the school of titling your items in a creative way, so i guess i took a hit by not using the INSPIRATIONAL, MOTIVATIONAL, CORPORATE BLA BLA BLA aproach
And although 1 111 licenses is not much to some, to many and to me it is! It’s just living proof that you can succeed if you try hard!
You can see a few authors with a lot more sales for less years on the market, but they had the luck of getting featured in some kind of way (file, author, contest or free nomination)!
And of course that might mean that they are better at composing, playing an instrument or marketing… Super fine with me!
If you want to make it in this world, no matter AUDIO or LIFE, you just have to learn to know your skills, and know how to take heed form other people’s success without hating or lying to yourself!
In the beginning i used to think about getting promoted, featured and noticed, but i gave up on that a long time ago!
Things for me happen with hard work, so i will continue to grind! If any bonus comes my way I’ll gladly grab it, but I’m not gonna wait for that!
Marketing my best sellers is the next step, plus steady uploading new items and just work!
So there it is… Sorry for the long read, but i felt like this Journey could be of help to some of the newbies in here!
Thanx to the whole Envato staff for giving me this chance!
SALUTE to all my comrades and colleagues, Jungle brother & sisters for making this great community real!
Last but not least, my credo:
“Life is hard, but that’s no excuse at all”!!!